Proposal for the National Public Architecture and Urbanism Competition for the Redevelopment of 25th of July Avenue in Flores da Cunha, RS, promoted by the Brazilian Institute of Architects - Rio Grande do Sul State Department. The project aimed to solve traffic conflicts, improve urban mobility by implementing new modes of transportation, increase urban vitality and enjoyment, plan the landscape and promote tourism, ensuring the identity of the road throughout its various sections, as well as equipping it with a family of urban furniture specifically designed for the location and ensuring universal accessibility, always seeking to take advantage of existing investments and enhance the municipality's identity. In Section 01 - South Access, we opted for a definitive solution, not palliative, to solve the conflicts in access to neighborhoods, developments, and companies, as well as between the proposed different modes for the road, taking advantage of the existing road infrastructure, minimizing implementation costs, and ensuring greater sustainability to the project by avoiding the demolition of such an extensive stretch of quality pavement. The adoption of side roads with a speed limit of 30 km/h allows the release of the central lane of the avenue for heavier vehicle traffic and serves as an access for return, resolving access conflicts and intersections, establishing a pattern that can be implemented in the entire section in the future, and allowing the implementation of new companies along the road to not create new traffic conflicts, creating a pleasant environment for users, matching the human scale to the flow of cargo vehicles, focusing the intervention on urban enjoyment and the quality of the landscape and public space. In areas where the occupation is not yet consolidated, leisure and sports equipment were arranged. In Section 02, which includes the Central Area, we improved the urban scenery. Taking advantage of the asphalt and sidewalk paving stones, we adopted a draining floor promoting sustainability. We created places for permanence, not just circulation, by installing urban furniture and equipment that encourage human interaction. The design includes a two-way road, cycle path, and central beds with native trees, providing a unique atmosphere. In meeting areas, such as corners, we ensured accessibility with ramps and beacons. The proposal reflects simplicity, functionality, and aesthetics, while integrating the space for pedestrians and cyclists, promoting dynamic use. Our approach also includes rain gardens and draining pavement, contributing to a more resilient infrastructure regarding water. At the Church Square, a crucial point in the city, our intervention respects the current character, keeping the space open for events. We complemented the furniture in the area with elements from the same family as the other sections, preserving visual harmony. To maintain the valued view of the Church and the Bell Tower, we introduced Jerivá palm trees, marking the axis and enriching the landscape. Section 03 has the highest tourist potential on the entire avenue. In order to elevate this character and encourage enjoyment through sports activities (running and walking), the proposed geometrical layout maintains the existing asphalt and central beds, keeping a two-way road, parking on one side, and a two-way cycle path on the other, along which pergolas with vines were proposed, reinforcing the city's identity. Throughout the avenue, a family of furniture focused on contemplation and sports practice was arranged, in addition to the requalification of the landscaping through the arrangement of hydrangea sets in the central beds and, in the side grassy areas, specimens of Manacá-da-serra, native and small trees suitable for use under the electrical wiring to be maintained. The access to neighborhoods, developments, and companies was improved using exclusive central lanes for turns at the intersections. Throughout the avenue, we introduced various trees of carefully distributed native species to enhance the aesthetics and comfort of the road and its surroundings. The strategic choice of plants provides a progression of colors and sizes, leading residents and visitors to experience different atmospheres that vary with the seasons. We increased safety and nighttime liveliness with the inclusion of new public lighting, attracting people to enjoy the road after nightfall, while enhancing the surrounding landscape. The implementation of tactile signage was designed to ensure accessibility for individuals with visual impairments. The proposal includes the construction of a Tourist Service Center and a new project for the North Gateway, both with a contemporary design and in harmony with the furniture designed exclusively for the city, combining easy installation, low maintenance, and high durability, reinforcing the identity of the road and the community as a whole.